Representations in Music Video (Charlotte)

The main representation of our music video is teenagers, as our video focuses on 3 teenage characters and their narrative. They are shown in a positive way, as all of their actions are presented as new, fun and interesting, and even when they do things wrong it is presented as endearing and relatable. Like many films targeted at teenagers, our narrative focuses on teenagers having an adventure and rebelling against older characters, focusing all their attention on things like fun and romance and doing what they want to do rather than what is sensible. They are presented as the heros of the narrative, and this representation makes any teenagers that watch the video feel complimented by the video and may even want to replicate the actions of the teenagers in the video. Since our main target audience is teenagers and young adults, this helps us cater to them and makes them like the video more. 

The actions of the teenagers are also compared to the actions of older characters, with the actions of the older characters being presented as boring and/or tedious and making the actions of the teenagers look better comparison. This distinction presents older characters as bad and younger characters as good, and puts a focus on youth being better than age, and while this does alienate any older people that may watch our video, it will further entice teenagers with a rebellious attitude that intentionally go against older people, and will make them relate more to the content.

The main reason for which we have decided to represent the teenage social group in our music video is that we believe that teenagers are rebellious and will do whatever they want irrespective of the consequences.