What is a target audience?
A target audience is a particular group at which a product, in this case a music video, is aimed at. Typically, target audiences are split into age ranges, for example, teens, young adults, middle-aged people, retired people and elderly people. This allows the creator to specifically choose a certain type of audience to direct their music video at.
The target audience for our music video of "Owl City & Carly Rae Jepsen - Good Time" is young adults and teens, people aged between 13-26 years old. The class of the people within the music video will be middle and lower / working class. Our video will appeal to our target audience through the adventurous nature of the video. The demographic that our music video will be aiming towards is demographic D who are the working class, as we feel this is the demographic that most relate to what is going on in the music video and who will be a good target audience for us.
We will be implementing an audience theory in our music video, we will be using a few characteristics of Goodwin's theory within our music video which will include links between lyrics and visuals and links between music and visuals because for example, the song and the lyrics will be out about people having a good time and our music video will be based on two people who are having a "good time" doing various things like playing in a park and other similar things.
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